I have decided to remake the crush orange soda. I liked the simplicity of the crush brand and the endless opportunity that came with the fun zany color. I'm considering doing bold chunky text and interesting graphics on both the bottle and the Box to really ad a Wow factor. The Crush brand is excellent however I think I can make it even better. If doing a remake of the soda is not expectable I'll name the brand Squeeze or something along that lines so that I may continue down the path I've chosen. I like the clear bottles and easy to read graphics with pops of color. I think this will be an awesome project! The Concept is to make the consumer aware that orange soda and the color orange and the orange fruit are one in the same. To bring that natural home grown feel.
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