Tuesday, January 13, 2015

Word List and Package Design Research

This is my word list that I have made for the name of my soap, Nitty Gritty, and the fragrance Pink Sands. The name of the fragrance is a fragrance I found online from an official soap maker. The fragrance is made from orange peel oil, lemon grass and pieces of pumice stone. Below is the link to the website in which I found it. As for the name of the soap, that originated from myself. I liked the play on words and thought it would open possibilities for a unique product with endless opertunities.




Below are five examples of the kind of designs i would possibly like to incorporate in my package design. All five designs have different strengths and weaknesses within themselves. I was looking mostly at the type of material used in order to package the product as well as the manipulation of that material that allowed for a unique and interesting product. I also took a look at different design layouts, contrasting colors, placement and of course relevance pertaining to the product.


This design was interesting to me. I really like the flap wrap concept. Even though its very simple it portrays elegance. The corresponding colors to the fragrances is also aesthetically pleasing to me personally. I think it would be acceptable for a upper class soap brand.





The Design below is very fun. I like the idea of an interactive product. Something that turns into something else or has multiple uses. Very intriguing. I'm a fan of this modern design thats been teamed with a brain teaser.



The cheesy design shown below is a little too much for me personally, however there is something to say for the idea itself. The making of something uneatable that looks eatable is possibly worth venturing into. People enjoy products, or are drawn to products, that are more than what they seem.
  


This particular package design caters to the brand itself. Something you would find in a health food store or store that focuses on selling natural products that do not include harsh chemicals. I like the idea of the sacks. It's different than the traditional packaging for soap. Which I think would entice the consumer base. I like how they incorporated direct objects to their natural brand. 



With a very vibrant design to this japanese soap on a rope you are instantly pulled in. The package design itself is not necessarily something to brag about. However the Graphic portion of the design is fantastic because of how catching it is. It also returns to the idea of manipulating paper or materials to shape differently from the norm. This would be useful in attracting consumers to the counter.


No comments:

Post a Comment